Why Eat Bulaga's "All For Juan, Juan For All"s Business Model Should Guide Cebuano Bloggers

Eat Bulaga's "All For Juan, Juan For All" segment is brilliant, unpretentious and filled with powerful tactics to bolster the legit-ness of the blogging platform in Cebu. Here's why:

1. Bunch of Kiddie Meals

Yes, you know those goodie bags given to bloggers after events? Those belong in what I call the Kiddie Bag Business Model. The hosts in "All For Juan, Juan For All" Jose Manalo and Wally Bayola have at least 10 of these goodie bags, too, from sponsors like Coca Cola, Davies Paints, Motorade, Villarica and other small-businesses that are quirky and believe in the surrealist absurdist neo-realist humor of the segment. These bags are given away randomly to people whom your regular friend would call "poor" or "masa". You don't believe this, but just go with it.

Okay so if you as a blogger get 10 goodie bags from different small businesses too in Cebu and shoot , for example, Bisaya Short Film where you go in the streets interviewing strangers about literally anything that relates to your interests and give those goodie bags to the participants, you get 4 things:

- You get data that's straight out of the actual relevant source, which is the real random customers in the street. This data can be used on how you can write your blog post better.

- You get to expose what your blog is about and get viewers to recognize your website. Promotion at its guerilla state!

-You give away products from your supporters and you give value to them! There's a non-video version of this set-up, but you get the idea. The point is to interlink everything.

- You have priceless fun.

Do it. Ask random movie trivia in the streets. Bring an umbrella before you do this. Run from snatchers while interviewing. Document everything in a video. Upload, spread, at the same time help the small business be and sexy as The Ayala Malls.

2. The Guys in Eat Bulaga Provide Solutions

You're an artist and you think your art saves lives through enlightening people and providing beauty to their life. You make a blog showcasing photos you took, and although there is no proof that your art didn't affect people's lives, you feel in your guts that your art isn't saving anyone. 

You feel that you can contribute more to the world by giving people products they can use on their mouths, skin, teeth and hair, e.g. Organic Shampoo from Human Nature, lingerie from AVON, and baby powder from Johnson and Johnson. Showing people your art feels like it has no value. You may not be completely wrong.

These things, the little things, the goodie bags, some would say; these things, you feel, matter more, even if you don't know why. These products are what Juan For All, All For Juan give away, not art, arguably (because some would say the Aldub Segment is neo-realist fillmaking, and by some, I mean my imaginary friends). That is why Eat Bulaga rules, conquers and survives. They trim the gimmicks and go straight to making lives better non-hipster way.

This Photo Symbolizes Humor in this blog post.

3. Humor

The Bisaya Short Films shove into mouths of people the works of Woody Allen, Wes Anderson and Ricky Gervais because of homage and worship of humor. Humor is medicine. Humor makes people happy, and everyone wants happy. Humor is the key. Juan and For All embraces all kinds of humor: the cringe-worthy ones, the surrealist ones, the dumbest ones. The corniest jokes can be mistaken for an intelligent comment on how time can age things the worst ways, so corny jokes can make you end up still doing something worthwhile. 

Humor reframes situations for the good. It feels like Cebuano bloggers should never take themselves seriously, because the stuff you're blogging about ends up in the toilet the morning after anyway, as Jessica Zafra would put it. Have fun, like how Aldub and YayaDub and Joey de Leon always have fun. Who knows, you might also be McDonalds and Talk-n-Text-money rich. 

Money is a variable; money, to you, could mean acceptance. So don't tell me you don't need money. We all do, you're just too hipster to use the word "money" for money.